By Jeanette Joy Fisher
Use proven supermarket marketing tactics to sell your investment houses.
Like most shoppers, you know that supermarkets deliberately place temptations such as magazines and candy near the checkout lines. Expert marketers don't stop with this tactic to get you to spend more time and money shopping. Throughout the store, supermarkets strategically arrange products on the shelves and use psychological tactics to tempt your senses like baking bread or cookies and a coffee bar. Supermarkets place high ticket items at eye level and children magnets like sugary cereal and eye-catching candy within reach of little arms.
1. Eye Candy
You need to capture home buyers' attention with colorful packaging. Think of the eye candy temptations like your front door curb appeal. Add color to your front door and plant colorful flowers. Hang refreshing green ferns in patios.
2. Cozy Coffee Rest Stops
Notice all the mini coffee shops sprouting up in supermarkets? The idea, create a spot to stop and spend more time in the store, gives you more energy to shop longer. Also, you bond with the store as "your store" and tend to return instead of shopping the competition. Create a refreshing stop for home shoppers with a tall iced drink or cup of coffee. Get home shoppers to spend more time to bond with your house as "their home."
3. Music that Persuades
Depending on your property and the target buyers' profile, play music that you know will make them feel at home. Slow music makes people walk slower so they take longer than the normal three to four minutes looking at a house. Music without words that your home shopper knows makes them sing along in their heads and makes them feel connected to the home.
4. Smell to Sell
Connect to all your buyers' senses. During summer's high temperatures, use fresh lemon and lime essential oils to make your house feel like a cooling respite from the heat. Add the oils to a spritz bottle of water and spray on carpets or in the air. Avoid commercial artificial sprays because many people have allergic reactions. Home shoppers won't by a home that makes them sneeze!
5. Turn Down the Temperature
It's a strange fact: people like interior spaces cooler in the summer than they do in the winter. When you know buyers are on their way, lower the thermostat. The cooler your home feels, the happier your buyer feels.
Tempt buyers to linger in your house. Take advantage of the marketing masters tested strategies to turn lookers into buyers.
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Copyright © 2006 Jeanette J. Fisher